Friday Reads: Social Media as a Direct Marketing Channel, Big business turns to Twitter for marketing, Windows Phone Gets Marketing Dollars

It’s Friday again and time for amiando’s Friday reads. This week we are proud to present to you three exciting links about Social Media, Twitter and the Windows Phone. We hope you enjoy them!

Social Media as a Direct Marketing Channel

Social media is the new tool in a direct marketer’s toolbox. Not surprisingly, the rising popularity of social networks has not escaped the attention of direct marketers. In this article, the author discusses its advantages and challenges and explains how social media is used by companies.

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Big business turns to Twitter for marketing

A lot of companies use Twitter for marketing.

“My day starts on Twitter and it doesn’t really end”. In Big business turns to Twitter for marketing, employees of namable companies, tell about their day with Twitter and their opinion about this communication tool.

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Windows Phone Gets Marketing Dollars

This article informs about how Microsoft is marketing its smartphone platform. Microsoft developed not only a TVspot but it also has its own YouTube channel in order to communicate its smartphone.

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Have a nice weekend!

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