Welcome back to part 5 of our Social Media and Events report 2011. In this part we are going to take a look at which goals of the ones described in Part 4 have been achieved through social media so far.
With 66% the majority of survey participants have already been able to increase the awareness for their event, program and speaker. This is followed by goals like the increase of customer loyalty (45%) and creation of a new information medium(44%). The goal to acquire new customers is realized by 40%. 22% of the survey takers could already develop an additional customer support channel. Only 17% of all participating event hosts have realized an increase of ticket sales. An increase of the traffic, brand building and similar goals are equally achieved by 3% of the participants.
Control the Performance!
Carry out regular performance controls. This allows a permanent optimization and development of your goals. Combined with clearly defined goals this gives you a high measure of control over your strategy.