Event Marketing: Maximizing Facebook’s Market Share
25. April 2012 by Sandro
Sandro | Comments (3)Online routines are a way of life nowadays. They’re as integrated into our everyday routines as our morning cup of coffee. Most internet users have 7 sites that they visit regularly. At least one of these sites is a social networking page.
Keeping more than 900 million users connected, Facebook is the market leader of the social media sector. When it comes to events, Facebook has a higher value per user share than any of its competitors.
Our Social Media & Events Report shows that Facebook is also the primary social network for event organizers looking to sell. This all makes it obvious that Facebook should be your number one event marketing channel.
Event Organizers and the Social Web: Percentage of Users by Channel
Our white paper Successful Facebook Marketing For Events shows you in detail:
- How Facebook can maximize your event’s publicity
- Why you’re missing out if you’re not marketing on Facebook
- Future marketing challenges and opportunities and their importance for you
Marketing Your Event: Making the Most of the Facebook Phenomenon
To harness the full power of Facebook, here are some best practice tips:
Facebook Fan Pages and Events
- Build your network – actively seek new connections to promote popularity
- Be eye-catching – use a recognizable image and slogan
- Keep it fresh – update regularly with relevant content
- Get viral – encourage attendees to RSVP to your event and to comment and share. This appears in their friends’ newsfeeds and builds your marketing momentum.
Facebook Social Ticketing
- Engage audiences with compelling visual content.
- Be pro-active with plenty of relevant event updates
- Sell tickets directly on Facebook so that users can buy without leaving the page
- Get the word out on your newsfeed that tickets are on sale via Facebook
Multi-Channel Marketing: New Opportunities, New Challenges
Mobile Ads: 65 million people now use a mobile device to access Facebook – so mobile ads are becoming a must for event sales. Bring them into the mix to catch users on the go.
Check into an Event: Facebook is innovating its features day on day. Now, people can check into any event (not just official locations) using their cellphone. That means they’re promoting your event while it’s happening for real-time marketing impact.
The Loyalty Factor: Facebook’s two-way communication lets you build close and lasting relationships with customers. Think about a loyalty program, rewarding fans for regular engagement. For instance, you could offer them Facebook credits or entry into a prize draw.
Our appetite for social media is growing every day, so make sure you download amiando’s full white paper to stay on top of the Facebook marketing game.
http://info.amiando.com/facebook-marketing-for-events
3 Comments for “Event Marketing: Maximizing Facebook’s Market Share”
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the virral affect of promoting events on Facebook seems to be one of the best online channels to use. Add details on Linkedin Events is also good.
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