Network specific tips (Youtube)
Out of our series Social Media & Events Report 2012 we are going to present you network specific tips about Youtube, this time.
With four billion video views per day, Google‘s YouTube is the world‘s biggest and most famous online video portal. Use YouTube to market your event.
You can address internet users on YouTube before, during and after the event:
Get started early to create interest among users. Publicize the latest updates about your event, post a teaser clip, or perhaps conduct interviews with invited speakers or exhibitors. This also makes it possible to collect feedback and commentary from users about the event. Create a YouTube channel by registering directly with YouTube or link your Google account with YouTube. Be certain to always include the name of your event in your channel to make it easier to find.
Design your channel to match the brand appearance for your other social media profiles and don‘t forget to include as much information as possible about the event. Publicize videos that you post on YouTube to all of your other channels, such as Facebook and Twitter.
Ensure that your channel and videos are always appended with a sufficient quantity of appropriately descriptive meta-tags so that they can be easily found on YouTube and via search machines. You can also advertise your channel using AdWords campaigns.
During the event
YouTube affords the opportunity to stream your event live. Note that you must activate the live streaming function on your YouTube channel in advance. This allows you to reach users who are not attending the event. You can also post short videos about the event to keep interested users informed on the latest.
After the event
Edit together a video after the event summarizing the highlights. Post that video on YouTube as well. Visitors to your events are then afforded the chance to look back on the event and forward it on to friends. The videos also offer a good opportunity to advertise your next event. Read on our blog about interesting elements of YouTube and event marketing.
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