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Online Survey: Social Media – real Trend or just Hype?
amiando is handing out its extensive survey to event organisers, in order to find out how the event industry will be using social networks in 2013.
Take part in our survey and have the chance to win one of three 100,- EUR amazon vouchers!
Due to large demand, amiando will be releasing its third Social Media & Events Report this year. In the last few years, the report has established itself as a must-read for event organisers and acts as a vital source of information on social media for the event industry. Due to their solid reputation, both previous reports were each read over 10,000 times.
Related Posts: Social media tips for the event industry
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We published our Green Events Report 2013 today!
Are green and sustainability issues getting more important? What are the main reasons for event professionals to not act green?
The Green Events Report 2013 is based on a survey amiando conducted and, in which various event organisers worldwide participated. The report outlines the most important facts of the survey and gives effective tips for the successful organisation of green events. In cooperation with ClimatePartner, carbon emissions can be balanced and offset through high quality carbon offset projects.
The official Hashtag for Twitter: #GER13
We are going to present you three facts from the report right now and we’ll go further into detail in the following blog entries. So don’t forget to have a look at our blog.
Fact 1: Green Events have a higher importance for event professionals than in previous years
61% of event organisers indicated that green and sustainability issues are higher on their agenda than in the past.
23% of the event organisers say that green issues remain just as important as in previous years.
Fact 2: Green Topics find their ways into event companies
The survey result illustrates that green topics are becoming more important to the event organisers:
A CSR policy is important to a majority of the industry; only 34% of the event professionals do not have such a policy.
Fact 3: Know-how and budgets are restrictions for a more sustainable working practice
The answers to this question are explicit: over 31% indicated that a lack of both knowledge and funds are the main issues. Only 21% explained that their main reason for the lack of more sustainable working practices is due to “time” and “company buying in”.
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Which ticket prices are suitable for different event categories?
When are the most tickets sold?
We analysed data from more than 180,000 organised events and are pleased to present our new publication series, amiando Insider Knowledge, which includes helpful tips that will ensure successful event planning.
Three facts out of the report:
Most tickets are sold in the last week before the event
An analysis of approximately 500,000 sold tickets confirmed an average price of 131 euros per ticket. Almost 50% of tickets were sold in the month leading up to the event, of which 25% were sold within the last week.
Conferences & Seminars:
Large differences in prices with few last-minute ticket sales
The largest price range appeared for conference tickets. As a result, a price benchmark for this category was difficult to determine.
The average price per ticket was 313 euros for events with 200 to 500 attendees. On average, prices for seminar tickets were lower than conference tickets. The average ticket price was approximately 157 euros with the majority of tickets costing between 20 and 100 euros. Conference and seminar attendees tended to buy their tickets early. Ticket sales that occurred shortly before the event were rare.
Concerts & Festivals:
Ticket prices between 10 and 50 euros
The majority of concert and festival tickets ranged from 10 to 50 euros. The average price for approximately 140,000 tickets sold for entertainment events was 32 euros and therefore distinctly lower than the prices for business event tickets. Unlike conferences and seminars, the majority of concert tickets were booked right before the event took place. A 35% increase in the ticket sale graph could be observed approximately one week before the event.
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About the guest author: Marc Knoll is an online marketer, blogger and technology enthusiast. His blog trendblog.net focuses on digital marketing and technology. Follow him on Google+.
With more and more smartphones coming out equipped with Near Field Communication chips, or NFC, more people are getting aware of the existence of this promising technology. But only a few actually know what exactly NFC is and that it can be used for many things – including events.
What Is Near Field Communication (NFC)?
To keep it short; NFC is a short-range wireless technology that uses inductive circuits to exchange data between two NFC capable devices. NFC is a special form of the known RFID technology (Radio Frequency Identification) with the difference that NFC has a working range of maximum 10 centimeters (4 inches) and can be set up for one- or two-way communication.
read more »
amiando,
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We published our new Social Media & Events Report 2012 today.
The report presents the latest developments and offers event organizers several simple and realizable tips for the successful marketing of events with social media.
Inspired by the positive feedback regarding the Social Media & Events Report 2011, amiando once again decided to find out how event organizers are using social networks as a marketing tool. The comparison with the results from last year’s report is particularly interesting and points to important changes. The report is based on a survey amiando sent out and had nearly 1,000 event organizers worldwide participate in.
Free Download
http://info.amiando.com/social-media-report-2012
The official Hashtag for Twitter: #SMER12
We are going to present you three facts from the report right now and we’ll go further into detail in the following blog entries. So don’t forget to have a look at our blog.
Fact 1: Social Media is still one of the most important marketing tools
Just as last year’s report determined, social media is one of the most important marketing tools for event organizers. The most frequently used social media channels for event organizers are Facebook with 84%, followed by the micro-blogging site Twitter with 61% and XING with 46%.
Fact 2: Increasing awareness is the main objective
The most important goals for social media activities are raising awareness for individual events (70%) and for the brand as a whole (70%).
Fact 3: Trust in social media marketing
Three-quarters of respondents are planning on extending their social media activities in the future. Several of the event organizers who indicated plans in last year‘s report to increase their social media marketing activities have taken steps to do so and appear satisfied with the results this year.
Did we make you curious about the Social Media & Events Report 2012?
Download the complete Report for free in following languages:
English: http://info.amiando.com/social-media-report-2012
German: http://info.amiando.com/social-media-report-2012-DE
France: http://info.amiando.com/social-media-report-2012-FR
Spanish: http://info.amiando.com/social-media-report-2012-ES
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Recruiting
amiando has grown significantly in the last years and, together with this great picture of the team wearing the new amiando shirts, we present you some fun facts today:
As of today, amiando has 75 employees.
- Of these 75, 40 are male and 35 female.
- We are pretty young with an average age of 28 years.
amiandos and amiandas come from 13 countries:
Germany, France, Spain, Italy, United States, Turkey, Great Britain, Ireland, India, Chile, Poland, Romania and Estonia.
Would you like to join the amiando team? We have lots of open positions, check them out, apply, and get on board! Click here to take a look at our career center.
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We are happy to announce today that three important events from the entertainment sector use our ticketing solution this year. At all three events, we’ll be on site to meet international event organizers, music managers, bands and labels. In workshops and presentations we will show visitors the advantages of Direct-to-Fan ticketing.
C’n’B Creativity & Business Convention
The C’n’B Creativity & Business Convention takes place in Cologne from June 20-22. Young creatives and experts of the digital and entertainment business get together to discuss topics like social commerce, distribution strategies, individual financing models and much more.
http://www.c-o-pop.de/cnb-convention/news
Berlin Music Week, Word on Sound
During the Berlin Music Week, the Word on Sound conference takes place in Berlin on September 5-7. The conference is a professional and innovative exchange forum that comprises nine mini conferences on topics like sponsoring, the future of the creative business and musical education.
http://www.berlin-music-week.de/de/professionals/word-on-sound/
Reeperbahn Festival Campus: Your Gateway to the German Music Market
From September 20-22, the Reeperbahn Festival Campus takes place in Hamburg. 15 international songwriters will meet at the songwriter camp to write songs for popular artists. The newly produced songs will be presented live!
http://campus.reeperbahnfestival.com/
Direct-to-Fan Ticketing (D2F)
Ticketing is an important part of the D2F direct marketing and it allows for a direct and personal interaction between bands and their fans. The online ticket shop module can be integrated into the band’s channels (for example Facebook, Webpage) for free. amiando offers various possibilities of marketing and communication with fans. The great advantage is that the band not only keeps control of the tickets but can also build up a close communication with their fans through customer data.
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Are you new to amiando? Or just insecure about creating events? Or would you like to learn about the latest features and the best tips and tricks for using the amiando software? Then you should check out our amiando live-webinar!
Every Tuesday at 5PM (CET) (German version) and Wednesday at 6PM (CET) (English version), an amiando expert is broadcasting live from Munich and you can experience it live from your computer at home! In the webinar, the expert explains and shows you how to create an event, set up a ticket shop with different categories, design the event page and much more! Of course, you can ask the moderator all the questions you might still have after watching the webinar. And the best: it’s free and new customers get a 50€-voucher for their first amiando event!
Register for a live webinar for free here and become an amiando expert yourself: German version: http://info.amiando.com/amiando-webinar-live
English version: http://info.amiando.com/amiando-live-webinar
You don’t have time to watch the live webinar? Click here to watch the recorded version!
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Are you looking forward to the Internet World in Munich next week? We do! We are happy to announce that amiando is the exclusive online ticketing partner of the Neue Mediengesellschaft Ulm (NMG), one of the leading IT-publishers. The NMG uses our event management solution for more than 25 exhibitions and conferences per year. This makes amiando the official partner and premium sponsor of the InternetWorld 2012, the e-commerce trade fair that takes place in Munich on March 27-28, 2012.
The NMG uses the amiando software for online registration and attendee management which made the whole event organization process much easier:
“During the first two events, we were already convinced of amiando. The whole process of organizing the events was much easier. amiando’s service is great, we especially appreciate the fast reaction to all our requests and the smooth implementation of our wishes and demands. We’re looking forward to a successful Internet World!” says Nicole Rüdlin, responsible for conferences and xxhibitions at the NMG.
The Internet World takes place in Munich on March 27-28. The exhibition’s motto is “The future of e-commerce”. amiando not only handles the ticketing, but also several processes during the fair: entry management, name tags and on-site registration. An amiando team of experts will be at the exhibition to support the organizer and guarantee a successful event.
“amiando is looking forward to a successful cooperation with the NMG and is proud that we could convince a leading IT-publisher of our event management software,” says Felix Haas, CEO amiando.
For more information, visit http://www.internetworld-messe.de/
amiando,
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We’re very proud to announce the official launch of our new
amiando conference2go iPhone App.
In collaboration with
Trippe:Beratung GmbH, we are now offering our customers a mobile App which can be tailored to individual conferences. conference2go gives attendees easy mobile access to all the relevant information surrounding an event.
In addition, this App offers event organizers numerous opportunities to better portray conferences, as well as their exhibitors and sponsors.
Event hosts can book the conference2go App through amiando for a launch price of €997.
“In the face of the new mobile age, amiando is proud to be able to offer its customers an innovative and affordable solution for mobile conference organization. conference2go provides attendees with relevant information, facilitates mobile networking and serves the event organizer as a real-time communication channel. This is an exciting opportunity for any professional conference”, says Felix Haas, CEO of amiando.
Read the full press release on our new conference2go App in our
newsroom.
Screenshots of a sample conference:
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