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Online Survey: Social Media – real Trend or just Hype? amiando is handing out its extensive survey to event organisers, in order to find out how the event industry will be using social networks in 2013. Take part in our survey and have the chance to win one of [...]
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We published our Green Events Report 2013 today! Are green and sustainability issues getting more important? What are the main reasons for event professionals to not act green? The Green Events Report 2013 is based on a survey amiando conducted and, in which various event organisers worldwide participated. The report outlines the most important [...]
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Which ticket prices are suitable for different event categories? When are the most tickets sold? We analysed data from more than 180,000 organised events and are pleased to present our new publication series, amiando Insider Knowledge, which includes helpful tips that will ensure successful event planning. Three facts out of the [...]
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About the guest author: Marc Knoll is an online marketer, blogger and technology enthusiast. His blog trendblog.net focuses on digital marketing and technology. Follow him on Google+. With more and more smartphones coming out equipped with Near Field Communication chips, or NFC, more people are getting aware of the existence of this promising technology. But only a few actually [...]
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How Does the Event Industry Use Social Networks?
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amiando has grown significantly in the last years and, together with this great picture of the team wearing the new amiando shirts, we present you some fun facts today:
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amiando
What do you do when you have a great start up idea, but you don’t know how to realize it? Or when you have the expertise needed for a start up, but no great idea?
At the StartUp Weekend in Munich that’s taking place on May 4-6, start up enthusiasts with ideas and expertise get together. Participants work on ideas with the goal of founding a start up from the business model developed at the StartUp Weekend.
On Friday, everyone has the chance to pitch an idea in 60 seconds. Every participant can then vote for three ideas, the 12 ideas with the most votes will be worked on during the weekend. Participants can either build a team for their idea or find a team they can join. Professional coaches will support the teams working on the ideas. At the end of the weekend, each team has the chance to present the idea to a jury. The best ideas can win great prizes which include mentoring by VentureStars, coworking space by Combinat56 and many more.
Check out the event’s webpage: http://www.startupweekendmuenchen.de
Press Releases
Munich – 02 May 2012 – amiando (www.amiando.com), Europe’s leading tool for online event registration and ticketing, begins to survey event organizers today in order to find out how the event industry is using social networks. The survey, as in 2011, is the base of the Social Media & Events Report 2012, which will be released this summer. The Report of 2011 has already been a great success for the company with over 10.000 downloads, and this year, it will once again point out the latest trends, current problems and future expectations of event organizers concerning social media.
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amiando,
Events of the week
This week, we have two huge internet conferences and a convention for fantasy and role play fans.
re:publica
What started as a gathering of bloggers, internet activists and internet intellectuals with 700 attendees has become one of the biggest conferences in Germany about blogs, social media and digital society. The re:publica takes place on May 2-4 in Berlin for the sixth time and it has much to offer: 3.000 attendees, 160 hours of program on 3 days and 8 stages, 270 speakers from over 30 countries, 280 journalists,… This year’s motto in ACT!ON – a symbol for the social media’s influence on political movements.
For more info and the last remaining tickets, check out http://re-publica.de
Future Insights Live
Several top events are joining forces at the Future Insights Live in Las Vegas from April 30th – May 4th: Future of Web Apps, Future of Web Design, Future of Mobile and the newly introduced Future of Web in the Enterprise. The event is about the hottest web, dev, design and mobile topics and welcomes web developers, web designers, mobile developers, mobile designers, entrepreneurs, start-ups and agencies. There will be several interesting workshops and many well known speakers from Groupon, Adobe, Microsoft, Google, Twitter, Facebook and more.
Visit http://futureinsightslive.com/ to find out more!
Role Play Convention 2012
At the Role Play Convention 2012 on May 5 & 6 in Cologne, all types of role play from board games over PC games to LARP are present. Players, users, providers, clans and fans will get together. The program comprises live music, speeches, workshops, and of course lots of opportunity for playing old and new games!
Visit the event’s website for more info: http://www.rpc-germany.de/
amiando
Online routines are a way of life nowadays. They’re as integrated into our everyday routines as our morning cup of coffee. Most internet users have 7 sites that they visit regularly. At least one of these sites is a social networking page.
Keeping more than 900 million users connected, Facebook is the market leader of the social media sector. When it comes to events, Facebook has a higher value per user share than any of its competitors.
Our Social Media & Events Report shows that Facebook is also the primary social network for event organizers looking to sell. This all makes it obvious that Facebook should be your number one event marketing channel.
Event Organizers and the Social Web: Percentage of Users by Channel
Source: amiando Social Media& Events Report 2011
The data’s not very surprising when you think about it. Facebook is the place where people are most likely to be connected with friends and their social circle. Since events are a social experience, it is clear that Facebook is the ideal promotion platform.
Our white paper Successful Facebook Marketing For Events shows you in detail:
- How Facebook can maximize your event’s publicity
- Why you’re missing out if you’re not marketing on Facebook
- Future marketing challenges and opportunities and their importance for you
Marketing Your Event: Making the Most of the Facebook Phenomenon
To harness the full power of Facebook, here are some best practice tips:
Facebook Fan Pages and Events
- Build your network – actively seek new connections to promote popularity
- Be eye-catching – use a recognizable image and slogan
- Keep it fresh – update regularly with relevant content
- Get viral – encourage attendees to RSVP to your event and to comment and share. This appears in their friends’ newsfeeds and builds your marketing momentum.
Facebook Social Ticketing
- Engage audiences with compelling visual content.
- Be pro-active with plenty of relevant event updates
- Sell tickets directly on Facebook so that users can buy without leaving the page
- Get the word out on your newsfeed that tickets are on sale via Facebook
Multi-Channel Marketing: New Opportunities, New Challenges
Mobile Ads: 65 million people now use a mobile device to access Facebook – so mobile ads are becoming a must for event sales. Bring them into the mix to catch users on the go.
Check into an Event: Facebook is innovating its features day on day. Now, people can check into any event (not just official locations) using their cellphone. That means they’re promoting your event while it’s happening for real-time marketing impact.
The Loyalty Factor: Facebook’s two-way communication lets you build close and lasting relationships with customers. Think about a loyalty program, rewarding fans for regular engagement. For instance, you could offer them Facebook credits or entry into a prize draw.
Our appetite for social media is growing every day, so make sure you download amiando’s full white paper to stay on top of the Facebook marketing game.
http://info.amiando.com/facebook-marketing-for-events
amiando,
Events of the week
We have some fun events coming up for you this week! A music festival, a food festival and a marketing conference:
PIRATE SATELLITE Festival
On April 28-29, the two day festival PIRATE SATELLITE FESTIVAL 2012 takes place in Stuttgart with about 20 great bands! Saturday is punk rock/acoustic day with Hot Water Music, Alkaline Trio, Chuck Ragan and more and on Sunday you can rock with lots of metal core/hardcore with Silverstein, Gallows, Parkways Drive, Dillinger Escape Plan and others.
The line up comprises well-known artist and newcomers and promises two great festival days!
Check out the complete line up and buy tickets at http://piratesatellite.de/
DMX Austria
The Digital Marketing Expo & Conference (DMX) takes place in Vienna on April 24 and 25. Focus of the exhibition is digital marketing. Topics are, amongst others, E-Commerce, Email Marketing, Social Media & Marketing, Mobile Marketing and Performance Marketing. There will be more than 40 speakers, for example Iqbal Mohammed (Director of Digital Strategy at Publicis Germany), Gerald Bäck (CEO & co-founder archify) and Monty Metzger (CEO and founder RECOMY.com).
For more info, visit http://www.dmx-austria.at
EAT DRINK BRISTOL FASHION
12 days and nights of exceptional dining in the heart of the city – that’s the motto of the Eat Drink Bristol Fashion that runs in Bristol from 25 April to 7 May. Outstanding chefs will present the local food scene and locals and visitors are welcome to sample the menus of well known restaurants.
Find out more on http://www.eatdrinkbristolfashion.co.uk
amiando,
Awards
With our amiando Green Ticketing, we are offering our customers the chance to compensate for their CO2 emissions impact that is caused by their travel to and from the event by buying CO2 certificates. This makes our ticketing even more environmentally friendly than it already is with its paperless only event management system.
The Clean Tech Media Award 2012 wants to increase public awareness and raise ecological and economic consciousness and commitment to green technologies. Rewarded are projects in the categories “Energy”, “Communication”, “Aviation”, “Young Scientist”, “Lifestyle” and “Mobility”. With our amiando Green Ticketing concept, we are hoping to win in the category “Communication”. But for that, we need your votes! So if you like green, environmentally friendly events, go to http://cleantech-award.umwelthauptstadt.de/schritt3.php?bewerber=55&kategorie=3&seite=2 and vote for amiando! As a thank you for voting, the Clean Tech Media Award raffles off a carbon neutral weekend including 2 tickets for the Clean Tech Media Award 2012! You can vote till May 18th!
amiando,
event spotlight
From April 24 to 26 2012, the 8th International Trade Fair and Science Forum for Automatic Identification EURO ID takes place in Berlin. The trade fair is THE meeting place for manufacturers, solution providers, system integrators, consultants and end-users of automatic identification. There will be many speeches on topics like M2M communication, data privacy, secure identity, intelligent networks and more. Exhibitors can use the opportunity to network with over 4.000 international visitors and meet decision makers and international media.
Participants can take part in exciting tours visiting AutoID projects in the Berlin region, e.g. the Berlin-Brandenburg Airport (BER). You will get a holistic overview of the whole range of activities in the automatic identification business that will help you implement your AutoID challenge in a cost-efficient and innovative manner.
Find out more on the event’s webpage: http://www.euro-id-messe.de and buy tickets on www.euro-id-messe.de/tickets
amiando,
event spotlight
Get to know suppliers and investors, keep up with new product developments and trends, establish new business contacts and obtain general information and literature at the Hospital Build Europe 2012 in Berlin from April 24 to 26 2012.
The event is dedicated to bringing together the investors, commissioners, backers and managers of major healthcare projects with the suppliers of the best services in planning, design, building, operations, management and refurbishment. The trade fair has a lot to offer to this year’s visitors from business networking opportunities to exclusive expert excursions where you can get a glimpse behind the scenes of Charité and Vivantes!
For more information, visit http://www.hospitalbuildeurope.com and get your tickets on www.hospitalbuildeurope.de/tickets
amiando
Have you read our Facebook White Paper on how to successfully use Facebook marketing for your events? Check out some key facts!
As the most powerful Social Network, Facebook not only keeps millions of people around the globe connected, it has also become a crucial marketing channel for businesses. If you can target your audience via their routine websites, you’re exactly where you need to be. Shares, Likes and Status Updates allow Facebook users to spread the word about their interests and activities. And since events are a social experience, what better way to promote them than via a Social Network?
Social Media Facts:
How important is Social Media as a marketing tool for event organizers?
- Significant part of people’s lives is now spent online
- 2 billion online users, meaning a huge potential audience
- Social Media offers an engaging two-way communication process
- People are likely to show interest in something their friends have recommended
- Of the 1000 event organizers we questioned, 72% considered Social Media to be important or very important for event marketing
Download the whole report in English http://info.amiando.com/facebook-marketing-for-events or German http://info.amiando.com/facebook-marketing-fuer-events for free and learn more!
amiando,
Events of the week
We’re back after a relaxing Easter weekend and start the week – one day late – with some cool events:
Marketing Natives: Experiential Branding
On April 11, international speakers in Vienna talk about “Marketing Experiences” and how they are created. The event is organized by Marketing Natives, a movement that unites international marketing experts and students.
Check out the website to learn more: http://www.amiando.com/MarketingNatives
MAZ JOBRANI: A Night of Comedy
Maz Jobrani is a multi-talented Iranian-American actor, writer and comedian, known for many film and television roles. The event takes place on April 13 in Dubai and is hosted by DNA.
More info on the event: http://www.amiando.com/BBQVEXU.html
NATUR Kongress and Gala 2012
The NATUR Kongress and NATUR Gala take place on April 13, 2012 in Basel, Switzerland. There are several interesting workshops dealing with various different topics such as land use, nature protection, nature and tourism and many more.
Check out the event’s webpage: http://www.amiando.com/naturkongress
