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Online Survey: Social Media – real Trend or just Hype? amiando is handing out its extensive survey to event organisers, in order to find out how the event industry will be using social networks in 2013. Take part in our survey and have the chance to win one of [...]
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We published our Green Events Report 2013 today! Are green and sustainability issues getting more important? What are the main reasons for event professionals to not act green? The Green Events Report 2013 is based on a survey amiando conducted and, in which various event organisers worldwide participated. The report outlines the most important [...]
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Which ticket prices are suitable for different event categories? When are the most tickets sold? We analysed data from more than 180,000 organised events and are pleased to present our new publication series, amiando Insider Knowledge, which includes helpful tips that will ensure successful event planning. Three facts out of the [...]
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About the guest author: Marc Knoll is an online marketer, blogger and technology enthusiast. His blog trendblog.net focuses on digital marketing and technology. Follow him on Google+. With more and more smartphones coming out equipped with Near Field Communication chips, or NFC, more people are getting aware of the existence of this promising technology. But only a few actually [...]
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How Does the Event Industry Use Social Networks?
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amiando has grown significantly in the last years and, together with this great picture of the team wearing the new amiando shirts, we present you some fun facts today:
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amiando
Greetings from rainy London, which is made so much more sunnier by the happy people at Confex.
From the 19-21st of March we will be at the International Confex at ExCeL London.
We will be holding little presentations about The key to a successful event – Insider Knowledge every morning at 11 at our stand – L110.
“The show is a total success for amiando, as we meet our existing customers and are getting in contact with new interesting clients of the event industry. The fair connects event organisers with an exciting line up of venues, destinations and event support services.It is wonderful to discuss registration and ticketing possibilities with our clients.” Kati Rittberger, Head of Sales.
amiando
Meet entrepreneurs, business avantgarde, designers and technological wizards at NEXT Berlin! On April 23 & 24 up to 2,000 international digital pioneers will mingle at the bcc (Berlin, Alexanderplatz). Expect inspiring talks and workshops with for example Obama’s re-election campaign CTO Harper Reed, author Bruce Sterling, start-up guru Yossi Vardi and blogger Robert Scoble. See promising start-ups pitch their ideas or big players explain their digital strategies.
At the leading trendconference for the digital industry, more than 100 experts from Europe and the US will address topics including invisible technology, new interfaces, the importance of context and the makers. The central theme of NEXT13 will be ‘Here be dragons’ – a call to bravely encounter unknown territories. Join the expedition and get your conference ticket now!
amiando
We are very happy to be the official ticketing partner of the Internet World this year!
Internet World, the E-Commerce Trade Fair, takes place on March 19th and 20th for the 17th time at the Munich Trade Fair Centre in two halls. This year’s motto for the Congress is, “The Future of E-Commerce“.
The event organizer, Neue Mediengesellschaft Ulm mbH, expects to welcome more than 250 exhibitors in 2013. The fair covers all the relevant issues concerning E-Commerce. Topics range from Payment & Logistics, Shop Software & Technology, Usability, Social & Mobile to Online Marketing and a lot more. The Internet World is a B2B trade show. Two halls and the first floor are occupied with exhibitors with products and services in the area of e-commerce and online marketing. Register Here!
The “Internet World Night” party will take place on March 19th, starting at 7.30pm at the Praterinsel in Munich. All Internet World visitors, exhibitors and congress participants are invited. Join the Party!
amiando
We are excited to meet you at the Confex next week!
The International Confex takes place on 19.-21. March at ExCeL London.
The fair connects event organisers with an exciting line up of venues, destinations and event support services.
Every morning, from 11.00 – 11.30 at stand L110, we will hold a little presentation about The key to a successful event – Insider Knowledge.
“I am pleased to meet you at Confex, stand L110 so that I can introduce myself in person. Confex is THE event of the year where buyers and suppliers of the event industry meet. I am looking forward to meet our amiando customers and also to get in contact with new clients.” Bernd Langheim, Senior Sales Manager.
Press Releases
Munich – March 06, 2013 – amiando (www.amiando.com), the worldwide Software-as-a-Service platform for online event registration and ticketing, launched its new ticket shop today and thereby improved the purchase process for customers in two steps. read more »
amiando
We have some great news to share with you today: We launched a completely new version of our ticket shop to help you organise even more successful events!
Improved Usability: The Ticket Shop has a New Design
Numerous user tests have led to a new design and a user-friendly interface, which not only simplifies both the order and payment processes, but also makes them safer. Through the simplification of the buying process, organisers are able to sell more tickets, and the conversion rate will likely increase. All ticket shops will benefit from these numerous improvements, both those on amiando event websites and those that have been embedded by iFrame or pop-up in external websites.
„We are looking forward to being able to offer our customers a more user-friendly ticket shop. We responded to the needs of our 80,000 event organisers by developing this optimized approach and design of our new ticket shop,” said Maik Wiege, Product Owner at amiando.
What’s next in 2013
amiando is improving the purchase process for its customers in two separate steps. The new ticket shop was the first step. In a second improvement, customer emails will be modified to match the new ticket shop and optimized for mobile devices.
amiando
Über den Autor: Alexander Sperber ist Head of Marketing bei amiando und Google Training Partner.
Richtig eingesetzt ist Google Adwords für Eventveranstalter eine überaus effektive Werbeform. So nutzen Sie Google AdWords für die Vermarktung Ihrer Veranstaltung.
Geringe Streuverluste
Mit der Schaltung von AdWords Anzeigen und den passenden Keywords können Sie potentielle Besucher Ihrer Veranstaltung gezielt und praktisch ohne teure Streuverluste bewerben. Entscheidend dabei ist die Auswahl relevanter Suchbegriffe. Z.B. „Motivationsseminar München“ oder „Ärtzekongress Berlin“.
Im Google Display Netzwerk können Sie ausserdem potentielle Teilnehmer nach Interessenskategorien und Themengebieten ansprechen.
Regionale Werbung:
Sie können den geografischen Bereich festlegen in dem Ihre Werbung erscheint. Regionale Veranstalter können so die Anzeigen auf ihren Einzugsbereich begrenzen. Achten Sie also auf eine sinnvolle regionale Aussteuerung Ihrer AdWords Kampagnen.
Erfolgskontrolle:
Durch Conversion Tracking können Sie jederzeit genau sehen wie Ihre Werbung bei Ihren Kunden ankommt. Sie können genau erkennen welche Keywords und welche Anzeigen Ihnen tatsächlich Teilnehmer gebracht haben. Gute Kampagnen sollten Sie ausbauen, schlechte Kampagnen sollten Sie überarbeiten oder beenden. Das Conversion Tracking muß separat aktiviert werden. Entweder per Google Analytics oder über den Einbau eine Tracking Codes auf der Conversionseite, z.B. „Vielen Bank für Ihre Buchung“
Volle Kostenkontrolle:
Sie behalten immer die volle Kontrolle über Ihre Kosten. Kosten fallen außerdem nur dann an, wenn ein Besucher auf die Anzeige klickt. Das blosse Erscheinen der Anzeige erzeugt keine Kosten. Durch das Festlgen von Budgets, können Sie Ihre Kosten jederzeit begrenzen. Ein Mindestbudget gibt es nicht.
Fazit:
Google AdWords kann Ihnen mit relativ geringem Aufwand zusätzliche Besucher für Ihre Veranstaltung bringen. Entscheidend ist, daß Sie konsequent auf relevante Keywords und eine passende regionale Aussteuerung Ihrer AdWords Anzeigen achten.
amiando,
featured article
Which ticket prices are suitable for different event categories?
When are the most tickets sold?
We analysed data from more than 180,000 organised events and are pleased to present our new publication series, amiando Insider Knowledge, which includes helpful tips that will ensure successful event planning.
Three facts out of the report:
Most tickets are sold in the last week before the event
An analysis of approximately 500,000 sold tickets confirmed an average price of 131 euros per ticket. Almost 50% of tickets were sold in the month leading up to the event, of which 25% were sold within the last week.
Conferences & Seminars:
Large differences in prices with few last-minute ticket sales
The largest price range appeared for conference tickets. As a result, a price benchmark for this category was difficult to determine.
The average price per ticket was 313 euros for events with 200 to 500 attendees. On average, prices for seminar tickets were lower than conference tickets. The average ticket price was approximately 157 euros with the majority of tickets costing between 20 and 100 euros. Conference and seminar attendees tended to buy their tickets early. Ticket sales that occurred shortly before the event were rare.
Concerts & Festivals:
Ticket prices between 10 and 50 euros
The majority of concert and festival tickets ranged from 10 to 50 euros. The average price for approximately 140,000 tickets sold for entertainment events was 32 euros and therefore distinctly lower than the prices for business event tickets. Unlike conferences and seminars, the majority of concert tickets were booked right before the event took place. A 35% increase in the ticket sale graph could be observed approximately one week before the event.
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We are excited to have so many interesting Green Events 2013.
Do not miss it!
greenmeetings und events – 26.-27. February / Darmstadt
The greenmeetings and events conference, organized by the German Convention Bureau (GCB) and the European Association of Event Centres (EVVC) is taking place in 2013 for the second time. In presentations, discussion forums and countless case studies, speakers will offer specific and practical solutions for running sustainable events – from environmentally friendly travel to and from the venue to reducing the quantity of printed information materials and socially responsible management of human resources. Get Your Tickets Here!
Natur Kongress – 01. March / Basel
The 8th Nature Kongress takes place in Basel and deals with nature and culture issues. Get Your Tickets Here!
National Renewable Energy Forum – 02.April /
Toronto & Ontario Feed-In Tariff Forum – 03.-04. April / Toronto
The 4th Ontario Feed-In Tariff Forum is the only event to attract decision-making delegates from across all renewable energy technologies, key policymakers and FIT scheme administrators to network and gather market intelligence. Two conferences for the price of one: Co-located with the National Renewable Energy Forum. Get Your Tickets Here!
7th German – African Energy Forum 2013 / 8.-9. April / Hamburg
The German-African Energy Forum is the central platform covering all German-African energy issues, ranging from oil and gas to conventional power, renewable energies and energy efficiency. Register Here!
Gulf Environment Forum – 14.-16. April / Saudi Arabia
Launched in 2010 by the Presidency of Meteorology & Environment (Saudi Arabia’s environment ministry), Gulf Environment Forum is the only official environment event to take place in Saudi Arabia. Get Your Tickets Here! Register Here!
Ecosummit – 4.-5. June / Berlin
Ecosummit is the Smart Green Business Network for cleantech startups, investors and corporates. The mission is to accelerate smart green innovation from company foundation to mass market. Only successful smart green startups have positive impact on climate change and global resource problems. Get Your Tickets Here!
If you are also organizing a Green Event with amiando and you think it should be in this list – let us know!
amiando
Wir freuen uns, euch auf der mice&business travel market am 19. & 20. Februar in der Event-Arena, Olympiapark, München zu begrüßen!
Der mice + business travel Market ist die einzige Messe in Deutschland, die die beiden Segmente Veranstaltungsorganisation und Geschäftsreisemanagement kombiniert und thematisiert. Damit nimmt der mbt Market eine Vorreiterrolle und Leitfunktion auf dem deutschsprachigen Markt ein und positioniert sich als exklusive Fachmesse für alle an der Wertschöpfungskette beteiligten Marktteilnehmer.
Wir freuen uns auf euren Besuch an unserem Stand M16.
Sandro | Comments (0)
