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Online Survey: Social Media – real Trend or just Hype? amiando is handing out its extensive survey to event organisers, in order to find out how the event industry will be using social networks in 2013. Take part in our survey and have the chance to win one of [...]
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We published our Green Events Report 2013 today! Are green and sustainability issues getting more important? What are the main reasons for event professionals to not act green? The Green Events Report 2013 is based on a survey amiando conducted and, in which various event organisers worldwide participated. The report outlines the most important [...]
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Which ticket prices are suitable for different event categories? When are the most tickets sold? We analysed data from more than 180,000 organised events and are pleased to present our new publication series, amiando Insider Knowledge, which includes helpful tips that will ensure successful event planning. Three facts out of the [...]
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About the guest author: Marc Knoll is an online marketer, blogger and technology enthusiast. His blog trendblog.net focuses on digital marketing and technology. Follow him on Google+. With more and more smartphones coming out equipped with Near Field Communication chips, or NFC, more people are getting aware of the existence of this promising technology. But only a few actually [...]
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How Does the Event Industry Use Social Networks?
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amiando has grown significantly in the last years and, together with this great picture of the team wearing the new amiando shirts, we present you some fun facts today:
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amiando,
Events of the week
OMCap SES Berlin 2012
On October 11, the online marketing conference OMCap SES Berlin 2012 is again taking place in Berlin. It is dedicated to exceeding the needs of its attendees, speakers and sponsors. Therefore this year’s conference goes the extra mile: more sessions, more speakers, selected international speakers and thrilling pre-conference workshops on October 10th!
Tickets and further information are available at: http://www.omcap.de/omcap-2012/english/
The London Drum Show 2012
Supported by a very loyal drumming community the London Drum Show returns to the Olympia Conference Centre this Autumn after a sell-out show in 2011! The weekend of Saturday 13th & 14th October invites drummers to join the party. The show continues its close relationship with the drum and percussion industry, plus is in association with Drummer magazine for the third year running.
Find out more at: http://www.londondrumshow.com/
Challenges in Malaria Research / Progress towards elimination
BioMed Central, in conjunction with its journals Malaria Journal and Parasites & Vectors, is hosting the second malaria conference “Challenges in Malaria Research: Progress Towards Elimination” in Basel, Switzerland from 10 – 12 October 2012.
For further information visit: http://www.challenges-in-malaria-research.com/
amiando,
event spotlight
Creative Geeks from all over the world get together in Munich
On the 23rd and 24th of November, envis precisely invites designers and creative coders for a two-day event to the Bavarian capital – the push conference.
The conference is a unique two-part event for the interactive field. push.ux connects designers and developers of outstanding user interfaces, while push.inspiration unites creative coders and designers experimenting with innovative technologies.
On Saturday November 24, six designers and artists from the interactive field give insights in their work and share their visions on the future development of interaction design.
Did the event pique your interest?
Further information and tickets are available at: http://push-conference.com/2012/
amiando
As the attached image already reveals, it was time for the annual amiando ‘Wiesn’ visit.
Following we want to give you a short impression of it.
Our day at the Oktoberfest 2012 started at 12 o’clock in our office, where we met for a group photo.
After a two-stop metro ride, we reached the Theresienwiese where we were greeted by a beaming blue sky.
In a cheerful mood we entered one of the beer tents (Schottenhammel) where we had reserved tables for all amiandas and amiandos.
After a proper snack, the first round of beer was ordered and the team building event could start =). Accompanied by live music, we enjoyed food and drinks and the atmosphere was brilliant as every year.
We are already looking forward to the amiando Wiesn visit 2013!
amiando,
Events of the week
Data Days 2012
On October 1 – 2, the Data Days 2012 takes place in Berlin. The conference presents the subject of data from a unique holistic perspective. International top speakers will highlight different aspects of data from privacy, relevance and innovation during the Data Conference.
Tickets and further information can be found at: http://www.data-days.com/index.php
insideAR 2012
On October 1- 2, insideAR – The Augemented Reality Conference takes place in Munich. Business and technology professionals come from all over the world to see the newest industrial installations, the latest mobile app developments, wearable computing prototypes, and futuristic projects straight from the R&D labs of metaio and its international network of partners.
For further information visit: http://www.metaio.com/insideAR/
webrazzi summit 2012
The webrazzi summit 2012, takes place in Istanbul on October 4. It will cover a range of topics including Digital Marketing, Social Media, E-commerce, Venture Capital and more. The attendees will be at the heart of the Turkish internet industry.
Find out more at: http://summit.webrazzi.com/2012/en
amiando
Welcome back to our Social Media & Events Report 2012 series. This time we are going to present you the social media goals and their attainment within the event industry.
What are your social media goals?
Increasing awareness the most important objective
Social media activity can pursue a variety of different goals. The answers to the question “What are your social media goals”, indicated that the objectives for the event industry primarily reflect an effort to raise awareness about individual events (70%), as well as the brand as a whole (70%), and to increase customer loyalty (65%). What‘s surprising is that only a third of those polled were trying to boost ticket sales.
Summary:
Increasing awareness is the most important social media objective for event organizers. You should try to increase your coverage of the target audience of relevance to you, and not just try to bump your Likes and Follower counts.
For which of your objectives have you already seen improvement?
68% average goal attainment
Some event organizers report having seen improvements in their goal attainment; from the list of potential answers above, roughly 40 to 76% of respondents reported initial successes. The results of the survey show clearly that most of the participants were able to record at least initial success through social media marketing (mean value: 68%). The areas of much greater levels of success are interesting here: over 70% of those polled reported increases to awareness levels about their events and brand.
Tip
Constant performance review is of essential importance for social media activities as well. Determine in advance which KPIs (Key Performance Indicators) you will be using to measure your progress.
Did we make you curious about the Social Media & Events Report 2012 ?
Download the complete Report for free in following languages:
English: http://info.amiando.com/social-media-report-2012
German: http://info.amiando.com/social-media-report-2012-DE
France: http://info.amiando.com/social-media-report-2012-FR
Spanish: http://info.amiando.com/social-media-report-2012-ES
amiando,
Events of the week
fvw Kongress
On September 25 – 26, the fvw Kongress 2012 will be held in Cologne. fvw Kongress is the popular meeting point for decision-makers from the tourism, technology and business travel industry.
Click here for further information.
Kenya-Business-Forum
On September 26 – 28, the 1st Kenyan-German Business Forum takes place in Nairobi. It aims at providing key decision makers, managers and entrepreneurs from both countries an opportunity to exchange ideas and discuss current economic issues as well as to establish concrete business relationships.
Find out more at: http://www.kenya-business-forum.de/en/startseite/
LED professional Symposium
On September 25-27, the LpS (LED professional Symposium) will be held in Bregenz, Austria. It’s Europe’s foremost LED lighting technology event for lighting experts in industry and research. The symposium covers LED/OLED lighting technologies for luminaries, lamps and modules focusing on new system approaches, new components and the most up to date design methodologies.
For further information visit: http://www.led-professional-symposium.com/
Press Releases
Das Top-Event der Tourismusindustrie vertraut Europas führendem Tool für online Eventregistrierung und Ticketing
München – 17.09.2012 – amiando (www.amiando.de), der Pionier für online Eventregistrierung und Ticketing stärkt seine Stellung im Kongressbereich und übernimmt das Ticketing für den diesjährigen fvw Kongress, den Treffpunkt für Entscheider aus Touristik, Technologie und Business Travel.
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amiando,
Events of the week
Reeperbahnfestival Campus
From September 20 – 22, the Reeperbahnfestival Campus takes place in Hamburg. The Campus is the Gateway to the German Music Market with 2,000 industry professionals and media representatives from thirty countries. Featuring a conference, showcases, receptions, networking opportunities, parties, and more.
Tickets and further information at: http://www.reeperbahnfestival.com/en/tickets/delegates-registrierung/
Smashing Conference
On September 17 – 19, the first Smashing Conference is a three-day event for Web designers and Web developers, to be held on the outskirts of the Black Forest in the sunny city of Freiburg, Germany.
For further information visit: http://smashingconf.com/
The London Acoustic Guitar Show
The London Acoustic Guitar Show, is aimed squarely at providing a fully dedicated two-day acoustic show for the UK acoustic guitar community. This unique show is designed to promote the ever increasing popularity of the acoustic guitar and the many styles of music associated with it. This year’s show will see a young, vibrant audience through the door.
It takes place on September 22 – 23.
Check it out: http://londonacousticguitarshow.com/
amiando,
event spotlight
webrazzi summit 2012 – Istanbul
On October 4, the webrazzi summit will take place in Istanbul, Turkey. It will cover a range of topics including Digital Marketing, Social Media, E-commerce, Venture Capital, Angel Investment, Online Gaming, Mobile Applications and more. The attendees will be at the heart of the Turkish internet industry, with keynote and parallel sessions during the day. Companies and investors interested in the Turkish market can leverage the numerous networking opportunities that the summit will offer.
Tickets and further information are available at: http://summit.webrazzi.com/2012/en
amiando
Our bavarian Lederhosen, which traveled the long way to Cologne to make someone happy and look a bit more bavarian, has a new owner.
This is the winner of the Lederhosen-raffle at our amiando booth (hall7/F26) @ dmexco:
Congratulations and enjoy!
