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Online Survey: Social Media – real Trend or just Hype? amiando is handing out its extensive survey to event organisers, in order to find out how the event industry will be using social networks in 2013. Take part in our survey and have the chance to win one of [...]
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We published our Green Events Report 2013 today! Are green and sustainability issues getting more important? What are the main reasons for event professionals to not act green? The Green Events Report 2013 is based on a survey amiando conducted and, in which various event organisers worldwide participated. The report outlines the most important [...]
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Which ticket prices are suitable for different event categories? When are the most tickets sold? We analysed data from more than 180,000 organised events and are pleased to present our new publication series, amiando Insider Knowledge, which includes helpful tips that will ensure successful event planning. Three facts out of the [...]
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About the guest author: Marc Knoll is an online marketer, blogger and technology enthusiast. His blog trendblog.net focuses on digital marketing and technology. Follow him on Google+. With more and more smartphones coming out equipped with Near Field Communication chips, or NFC, more people are getting aware of the existence of this promising technology. But only a few actually [...]
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How Does the Event Industry Use Social Networks?
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amiando has grown significantly in the last years and, together with this great picture of the team wearing the new amiando shirts, we present you some fun facts today:
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amiando
Our DMEXCO Team (from left to right: Adrian, Myriam, Sarah, Niko, Agatha, Sandro and Carsten) is on his way to Cologne.
This morning, under a bright sunshine we packed the van with our brand new amiando-Gummibärchen and of course a traditional bavarian Lederhosen.
We are looking forward to meet you at our amiando booth (hall 7/F026) – you’ll have the chance to win the already mentioned Lederhosen and try some of our Gummibärchen.
amiando,
Events of the week
mobile 2.0, San Francisco
On September 11, the Mobile 2.0 Conference will be held in San Francisco. It brings together experts and thought leaders from all aspects of the mobile ecosystem, including startups, investors, mobile carriers, device manufacturers, and mobile application developers and web technologists. Mobile 2.0 Silicon Valley is all about giving the audience the opportunity to learn, network and voice their views.
Further information and tickets are available at: http://mobile2event.com
European Pirate Summit, Cologne
The European Pirate Summit is a two-day event which highlights the entrepreneur in itself. Authorized pirates will be able to get to know fellow pirates, discuss treasure maps, hire the crew and ask for money in an absolutely inspiring atmosphere on board. Pirate Summit is open to all investors and entrepreneurs who have been in the arena looking for new adventure, likeminded people and of course everything else associated with the startup business.
Click for information and application: http://piratesummit.com
Chef-Sache, Cologne
On September 16 – 17, international star chefs provide insights into their work with inspiring shows at the Chef-Sache-Event in Cologne.
Find out more by clicking here.
amiando,
event spotlight
On November 27, the ConventionCamp 2012 takes place in Hannover. As the name already reveals, the event is intended to be a mix of conference and innovative barcamp. People from different disciplines – business, science and web 2.0 unite to discuss relevant upcoming internet topics.
The event is set up as an (un)conference – this implicates that each participant can also be a speaker. Free sessions within the program can be used for own contributions, interactive workshops and the active exchange of experiences.
Entrance is free for Students - Early Bird tickets are available at: http://www.conventioncamp.de/anmeldung
amiando,
Events of the week
On
September 5-6, the
SPONSORs Sports Venue Summit will be held at the Allianz Arena in Munich. Some 500 participants from 15 nations meet every year for Europe’s leading conference on sports venues and major sporting events. High-profile speakers discuss the latest industry trends on four stages over a two-day period. A high proportion of decision-makers and an exclusive venue ensure optimal networking conditions.
On
September 8&9 the
Barcelona Ruby Conference (BaRuCo) is held. It’s a two-days single-track conference about Ruby – a dynamic, open-source programming language with a focus on simplicity and productivity.
If you are interested in more information visit:
On
September 5-9, the
Berlin Music Week takes place in – suprise – Berlin, the center of Germany’s music scene. Berlin Music Week consists of seminars, receptions, matchmaking and speed meetings among others. A big part of Berlin Music Week is a club festival, which brings a wide variety of bands from all genres and nationalities to the hottest clubs of the capital city.
Tickets and further information are available here.
amiando
Welcome back to our Social Media & Events Report 2012 series.
This time we focus on the geolocation network Foursquare.
Learn more about how to use the network specifically for your events.
The geolocation network Foursquare allows you to market your event through Location Based Services (LBS) and address your customers directly. Foursquare boasts over 20 million users worldwide, checking in to different locations using their smartphones.
Foursquare users have the opportunity to create a profile on the platform (max. 160 characters) and inform their friends via mobile check-in where they currently are. Users can also perform a check-in to earn various awards and collect points. The user decides whether his check-ins are shared on social communities like Twitter or Facebook. Awareness of an event can thus spread very quickly via word of mouth, since the information about a check-in is shown to the user‘s friends. Those friends can see for each check-in who else also checked in at the location and any tips the friend recorded about the location.
Planning phase
Foursquare is simple to use for the marketing of your events and raises awareness of your event through word-of-mouth propaganda. Tie your mobile marketing to your social media activities and create a profile for your event in Foursquare during the planning phase. Be sure to include your Twitter account and the precise address where the event should take place. Create specific locations for your event and give various tips for different spots. This might mean a tip about a coffee cart at your event where users can have a free cup of coffee for checking in, or recommend a specific drink.
During the event
Use the „Tip“ function to provide fans with the latest updates. Place posters and standees to inform your event visitors during the event that they can check in to the event using Foursquare. With the aid of special offers and coupons you can motivate your visitors to check in to your event and post that they have done so on Facebook or, using a #hashtag, on Twitter. One potential example of how to motivate your visitors is to offer anyone who checks in to the event with four friends and tweets the #Eventname a coupon for the next concert that you organize.
After the event
After the event you simple delete the event from Foursquare. Check after the event how many visitors have checked in to your event and what you can improve for the next event.
Did we make you curious about the Social Media & Events Report 2012?
Download the complete Report for free in following languages:
English: http://info.amiando.com/social-media-report-2012
German: http://info.amiando.com/social-media-report-2012-DE
France: http://info.amiando.com/social-media-report-2012-FR
Spanish: http://info.amiando.com/social-media-report-2012-ES
amiando,
Events of the week
UCI Mountain Bike & Trials World Championships 2012
Ten days of concentrated mountain bike action on a world class level will be perfomed at the UCI Mountain Bike & Trials World Championships, from August 31 – September 9 in Saalfelden Leogang, Austria.
Get tickets here:
http://www.saalfeldenleogang2012.at/en/wm-info/tickets/
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CultureTECH 2012
On August 29 – September 1, CultureTECH takes place in Derry.
CultureTECH is a four-day festival of all things digital. Part tech/media conference, part music and arts festival. A new kind of festival creating that blends work with play and encourages exploration and discovery across film, TV, animation, gaming, music, publishing, advertising and digital arts.
Further information are available at: http://www.culturetech.co/
Commerce Summit 2012
The Commerce Summit 2012 takes place in Hamburg, from August 30 – 31. During the two day conference; over 400 eCommerce experts and participants from all over Europe, will discuss a variety of online strategies for small and medium sized businesses.
Visit http://www.commerce-summit.com, for further information.
amiando
Pinterest is all about visualization. So if you like to transport your message through graphs and images, Pinterest is the perfect network for you. During this blog post we’ll provide you with some useful tips about how to use Pinterest as an event organizer.
Pinterest went online in spring 2010 and is one of the newest social networks.On Pinterest users can not just upload their own images and videos, but also collect images from the internet to be shared on Facebook and Twitter. The various images can be sorted into different albums known as boards. Other members can see not just persons, companies and brands, but also follow boardsto see the latest images from albums.
Planning phase
You can only use Pinterest if you‘ve received an invitation to the social network or have a Facebook or Twitter account to use as a log in. Fill in the field „About“ as precisely as possible and use as many keywords as possible, since that text is shown in search engines. Use the same email address for Pinterest that you use for your Twitter business account. Check that your homepage has meaningful, high resolution images that can be further pinned. Activate the Pinterest sharing button — ‚pin it‘ — to go with other share buttons.
If you plan an event with different conferences, you should create a board for each conference. Individual boards can focus on dining, drinking, parties or day trips for your event. Visitors can thus inform themselves in advanced about the event through attractive photos.
If you‘re planning an event that you‘ve already organized at least once before, use the photos from the previous year. Attractive photos help you make not just other visitors aware of your event, but can also help win potential speakers for your conference. Contemplate which categories your visitors search through to find an event like yours and create boards using those meta-labels; you can only have one board per topic, though.
During the event
During the event you can publish meaningful images and videos that can be further pinned and share these on Facebook and Twitter via Pinterest. This provides interested parties with an impression of your event, even if they are not at the event itself. Hang posters around your event to encourage visitors to follow you on Pinterest. It is not yet clear from a legal standpoint about whether you may pin images for which you do not hold copyrights. You should thus be sure to pin only images on your board for which you own copyrights or where you have received consent from the copyright owner.
After the event
Pin your images and videos after the event on your Pinterest page. Create a short description for each photo and link the image to your homepage. Take care that the images text and videos have metatags to ensure that they can be located by search engines.
Did we make you curious about the Social Media & Events Report 2012?
Download the complete Report for free in following languages:
English: http://info.amiando.com/social-media-report-2012
German: http://info.amiando.com/social-media-report-2012-DE
France: http://info.amiando.com/social-media-report-2012-FR
Spanish: http://info.amiando.com/social-media-report-2012-ES
Facebook specific tips are available here.
amiando
This time our network specif tips are about the unchallenged leader of the Social Media networking services – Facebook. With more than 900 million users worldwide and roughly 23.7 million active users in Germany alone, Facebook is the network with the greatest reach. As such it is not surprising that it is also the network most frequently used among event promoters. For many companies, Facebook has become a cornerstone of social media marketing strategy; after all, with 3.2 billion “Likes” and 300 million photos uploaded each day, Facebook represents a tremendous potential for marketing events.
Planning phase
Create a Facebook page for your event during the planning phase. The facelift for Facebook that went live on March 30, 2012 introduced the Timeline and many other new functions for the existing pages.
Event promoters now have the option of creating a large title image (851×315 pixels) and a profile image (180×180 pixels). Visitors to your page then see under the name of their event how many “Likes” your page has and how many users are talking about your event. List all relevant information, such as the date your company was founded, your mission and a brief description of the firm in the upper section. The Timeline then provides your fans with information about the exact dates of major events or periods in your corporate history. This includes for example Milestone entries to denote key dates (including with an 843×403 pixel photo). Milestone entries can for example be the day of a major event, winning an award or the precise date on which the company achieved a certain number of fans. Your Timeline can also be used to hide certain stories and highlight others as especially interesting, and to sort your activities by year or type. Create a location for your event using the Places function on Facebook. Visitors to your event can then ‘check in’ to the event, indicating to their friends that they are currently at that event.
amiando offers you the option of selling tickets for your event directly via your Facebook page. It only takes a few steps to set up a ticket shop on Facebook. You can also then create an event on amiando and add in the amiando social ticketing app to your Facebook fan page. The integrated ticket shop means that Facebook can be more than just a marketing tool; it can serve as a sales channel as well. Experience more about the amiando Facebook app at http://info.amiando.com/facebook-app.
During the event
If you want to post something on your page during the event but don’t think you’ll have the time for it, you can plan a posting for a future date. This ensures that all posts will hit the newsfeed for your fans at exactly the right time. To use this function you must indicate a founding date in the Timeline. You then create a post as normal, but instead of publishing it immediately, you click on the Clock symbol on the lower left to set a specific day and time for the post to go live. This has the benefit that you can plan your posts more effectively and don’t have to be on Facebook at precisely the right moment to publish something in real time. The new function provides corporate social media managers with the added benefit of flexibility; they can create posts at convenient times without getting in the way of their other duties. This kind of post might include special ticket offers to your events, for example, as well as useful information such as the event location or information about speakers.
After the event
Once the event is finished, it’s time to review and analyze performance. The newly redesigned administration area, found on the upper right side (above the cover photo), is designed for clear and easy use. You can hide it by clicking on the ‘Hide’ function upper edge of the administration area.
The administrative area allows you to quantify your performance after the event, including export of the data into an Excel file, to help you more effectively pursue your targeted strategy. The data will indicate what your fans are most interested in, which topics they feel you should post more often, and whether the fans react more to photos or videos. Your uppermost goal should be achieving the greatest possible reach with your messages.
Post videos and photos from the event and move your participants to tag themselves on the event photos.
Keep your fans up-to-date about your events on a regular basis, posting reports of between 100 and 250 symbols (less than 3 lines of text) at least three times per week.
Pick up on topical themes (such as posts about vacation during the summer months), and link this message to your events. It’s easier for your fans to remember current topics.
Pose questions within your posts to increase interactivity on your pages.
Use the administrative area to determine the day and time when you can most effectively reach your fans, and post at those times.
Show your fans impressions from your side and offer a peek behind the scenes of your events. Give away tickets to your events in thanks for fan loyalty.
Sweepstakes are a good way to generate more traffic to your fan page. Be careful to watch for potential legal issues, however.
Did we make you curious about the Social Media & Events Report 2012 ?
Download the complete Report for free in following languages:
English: http://info.amiando.com/social-media-report-2012
German: http://info.amiando.com/social-media-report-2012-DE
France: http://info.amiando.com/social-media-report-2012-FR
Spanish: http://info.amiando.com/social-media-report-2012-ES
Our previous blog entry about network specifc tips (XING) you’ll find here.
amiando,
Events of the week
Welcome back to our Events of the Week Series. This time we are going to inform you about a medical symposium and two music events. Have fun!
On August 23-24 2012, the Bradykinin Symposium 2012 hosted by the Charité and ICARE takes place in Berlin. International experts in the field of bradykinin have been invited to discuss the role of bradykinin in health and disease.
Interested? – For further information visit: http://www.bradykinin-symposium.de
Another Isle of Summer event takes place at Praterinsel, Munich. On August 25, Session 4 of the Indoor & Open Air Festival presents you another impressive electronic music lineup . Acts like Oliver Huntemann,Toccadisco, Alle Farben and many more will make you shake your hips.
Check it out: http://www.globalconvention.de/ios/
Or rather live music in Tutzing?
On August 24, Live im Ort 2012 presents you an unique mixture between regional Newcomers and already established bands. The venue will be a beer-tent in the center of Tutzing. Don’t miss it, when the front man of LaBrassBanda perfoms live on stage.
Tickets and further information are available at: http://www.live-im-ort.de/
amiando
The Social Media & Events Report 2012 series is back with a brand new blog post, providing you with some useful tips about how to use Xing for your events!
XING is the social network for professional contacts. Over 12 million members use the internet platform worldwide for business, jobs and career. With 5.5 million specialists and managers on XING, it is the largest professional network in the German-speaking world. As a professional network, the focus at XING is on the exchange of knowledge on business-related topics, such as event marketing, and the search for suitable employees and career advance, even from an existing employment situation. Thanks to the integrated tool from amiando, members of XING can create events easily and intuitively. If the event includes a fee, amiando handles invoicing and simplifies numerous other processes.
Planning phase
The option is available to create XING events of professional relevance. The most suitable candidates for this are conferences, seminars and networking events, since they can achieve large coverage within their relevant target audience. If the event is created as a public event, then the event is automatically shown to users for whom the event matches their profile interest as potentially of interest. Beyond these automatically generated recommendations, XING also offers multiple options for actively promoting your event: You can share within your network (and on Twitter and Facebook), invite your XING contacts directly and harness viral effects: positive responses to events by participants appear in their activity stream, so that the rest of the network learns about it.
Starting in August 2012 — initially for the German market only — a new tool will be published for marketing events on XING. This the XING AdCreator, a tool that can be used to create ad banners for your event on your own, as well as selecting the right target audience and performance measurement. The audience targeting function can be individually filtered for regions, industries and interests and allows the use of various images and texts for the campaign to increase its performance. XING offers four packets for invoicing: three of those have a fixed price per placement and a maximum budget; the flex package includes a price per thousand placements for an individualized budget. The benefit of this is that only actually placements of the ad are paid. Once booked, your ad is then shown to the relevant target audience in prominent places on XING.
During the event
Contacts that you make during the event can be added as contacts before the event is even over using XING‘s mobile site, establishing the basis for long-term relationships. The mobile handshake from XING is perfectly suited for this.
After the event
A good conversation starter for your new contacts is asking for feedback about the event. Later you can plan projects together, or invite these persons to similar events. Found groups that fit your event and invite your contacts there. In the future you can also deliver info about your events and invite other contacts.
Did we make you curious about the Social Media & Events Report 2012?
Download the complete Report for free in following languages:
English: http://info.amiando.com/social-media-report-2012
German: http://info.amiando.com/social-media-report-2012-DE
France: http://info.amiando.com/social-media-report-2012-FR
Spanish: http://info.amiando.com/social-media-report-2012-ES
Find network specific tips about Twitter here.
